Work

Consumer products built end to end by Hughes Zane Ltd. — written, designed, shipped and marketed in-house. Combined 1M followers across platforms.

• Fill Your Cup

  2025

  Our book, and the audience around it. Written, published and marketed in-house, and grown to roughly a million followers across TikTok (@fill_your_cup) and Instagram (@hugheswritings) — an audience that now seeds everything else we launch. Read it on Amazon.

• Holy365

  2026

  A daily devotional app. Designed the subscription flow and built the paywall experience end to end, from first-run onboarding through pricing, trials and renewals.